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chanel fashion jewelry wholesale Enterprise Network: In the mobile communications market, it has been suppressed in all directions in the past for a long time, and the method of cracking cannot be found. However, in the last year, with the comprehensive "Internet ", it started a backwater battle and a comprehensive counterattack journey.
Ilial is one of the three major operators, Small and Small Chuangchuang, which focuses on long -term attention. The reason is that one of the three is the most active contact with the Internet and the biggest reform. This is of great reference for China to face a large number of state -owned enterprises that face reform and transformation.
. Internet giants such as China Unicom and BAT are mixed
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In Unicom, it may not be the first three operators. In the traditional telephone era, the profit -making model according to the call time is not suitable for the Internet era. However, China Unicom is one of the three, who truly dares to sacrifice a certain amount of traffic revenue and try a new profit model.
The reason behind this is actually closely related to the disadvantaged position that China Unicom was originally in its influence. In a competitive game, players who often break the first rules of the game are not the greatest benefit winners under the gaming rules, because this does not conform to its interests. On the contrary, those who cannot obtain benefits from the established rules are the most active reformists.
. Although China Unicom has been trying a variety of transformation methods in the past few years, it is truly a milestone step, but on August 16, last year, Wang Xiaochu, chairman of China Unicom The mixed reform plan was announced, and it was announced that it would introduce many strategic investors including Tencent, Baidu, Jingdong, and Alibaba to subscribe to China Unicom A shares. Unicom's mixed reform plan is considered to be the biggest case in the history of Chinese state -owned enterprises.
of which: Tencent's investment of 11 billion yuan, accounting for 5.21%; Baidu's investment of 7 billion yuan, accounting for 3.31%; Alibaba's investment of 4.33 billion yuan, accounting for 2.05%; JD.com investment of 5 billion yuan, accounting for 2.36% ; Suning invested 4 billion yuan, accounting for 1.88%; Guangqi Interconnection technology investment was 4 billion yuan, accounting for 1.88%; Huaihai Ark Information Fund invested 4 billion yuan, accounting for 1.88%; Xinquan Fund invested 700 million yuan, accounting for 0.33%.
In the 2017 financial report released by Unicom earlier: In 2017, the main business revenue was RMB 249.02 billion in the whole year, an increase of 4.6%year -on -year; the total profit reached RMB 2.38 billion, belonging to the parent company Net profit was RMB 430 million, an increase of 176.4%year -on -year.
This is enough to prove that the mixed -changing state -owned enterprise system Unicom adds new vitality.
. Issuing a variety of Internet packages, the growth rate of Tencent King Card is amazing
If the mixed reform with a crowd of Internet giants, China Unicom is the biggest for ordinary users to ordinary users. What is the change, that is, compared with the three major operators, the three major operators have a single type of meal, the flexibility is high, and several major core pain points with a relatively low cost of cost are attempts -launched a series of Internet packages.
In a compilation data from the IT House shows that there are as many as 17 kinds of Internet packages released by China Unicom:
Among these packages, due to Tencent (especially Tencent (especially It is in the field of products) in the unique position of the Internet in China. Tencent's card package is undoubtedly the biggest winner.
three, from 20 million to 50 million to 100 million, Unicom counterattack
on April 26th, China Unicom's 2018 China Unicom Partner Conference was publicly public Data show that Tencent King Card users have exceeded 100 million.
is worth mentioning that in accordance with the provisions of the Unicom, each person can only apply for a royal card, and you must not handle it after selling or turntable meals! In other words, the data should represent the number of real Wangka users. In addition, Tencent's "Wangka Assistant" WeChat public account also has more than 80 million users.
. At this time, it was only 9 months since the Tencent Network Card Package on July 12, 2017. A product, 9 months to make users from 0 million , which has to be said to be a big miracle.
but some friends said that China Unicom is one of the three major operators in China, and the number of users is not small. This factor must be considered? We might as well compare the total number of 4G users in June 2017 before Unicom's Line Tencent King Card. At that time, Unicom 4G users were only 138.8 million, and this data had increased to 175 million households by the end of 2017.
On the basis of the total number of 4G users, the number of new users of an Internet package in 9 months is over 100 million. A large number of 4G users who originally Mobile and Telecom also switched to the Unicom camp.
In data released by China Mobile, the total number of mobile customers in operating data in April 2018 was 899 million, and the number of net increases decreased by 2.809 million to 11.21 million, of which the number of 4G customers fell slightly to the number 669 million, lost 2.427 million, this is the lowest value since 22 months. It is also the first time that the mobile growth of 4G users has also been in mobile in recent years.
The huge contrast in total is enough to see in the mobile communications market. The name of the "three major" operators has already died, and mobile has done a unique one. And the last Unicom, even with the Internet mixed reform, has killed a bloody road, which is worth studying.
. The promotion of Tencent is just the beginning. The potential of 1 billion Tencent users
The. In fact, the reason why Xiaochuang wants to write such an article is that the root cause is that Among today's mobile WeChat APP wallet, the newly launched Tencent Card's "Limited Limited Promotion" entrance.
Is don't underestimate such an entrance, because as early as March, WeChat's global users have exceeded 1 billion. In other words, we can understand it. At present, every netizens who use smartphones will install WeChat APP.
Inning to get an entrance on such a super app, which means that the traffic is new, which can be expected. At present, the same position is a series of Tencent brands such as Jingdong, Didi, Meituan, Comment, Mobike.
In fact, although Ali and Tencent have already become a double giant of the Chinese Internet. However, the Internet logic of the two is huge. Ali's core business is e -commerce, and e -commerce is a traffic consumers. Therefore, in order to ensure the continuous growth of the core business, Ali must continue to acquire new traffic entrances (such as buying Youku), so as to ensure that Taobao and Tmall have more buyers entering.
The core business of Tencent is social, and social networking is the creator of traffic. Tencent's monetization has always turned social users to other categories to monetize (such as games). So more and more Internet giants are more willing to approach Tencent, in that Tencent can bring more traffic to them. Headline Zhang Yiming has previously been ahead of Tencent Ma Huateng, and the surface is different. In the final analysis, as the headline department of the content field, it depends on social communication channels very high. If Tencent shuts down WeChat and QQ to spread the entrance, the days of headlines will be extremely difficult.
The huge success of Tencent King Card, in the final analysis, is the victory of the Internet thinking of communication operators. Tencent King Card implements all Tencent's APP free flow, and Tencent, as a giant in the Chinese Internet industry, has a touch angle in various fields. According to Tencent's own statement, it has become the water and electricity of China's Internet, and it is the infrastructure of the Chinese Internet.
The national -level social APP WeChat and QQ must be more. Almost all Chinese social relationships are on these two apps. The two major entertainment products of QQ Music and Tencent Video are also 100 million -level user apps. The rest are Tencent News, Tiantian Express, Tencent Animation, Penguin FM, Tencent Maps, etc. users can use Tencent's products to solve more than 70 % of the Internet on the Internet.
How to solve the remaining 30 %? It is also very simple, Tencent has two major weapons: WeChat Mini Program and QQ browser. For many APPs that are unavoidable, as long as the other party produces WeChat mini -programs, it also belongs to the category of WeChat -free. For some competitors, it can still be free of streaming through the form of a web version through the QQ browser. In the end, there is no way to solve the remaining 10 %. The price of the package outside the king Ka Tencent is equally affordable: 1 yuan and 1g traffic every day, without spending money.
, that is, the free scope of the Tencent King Card is already very wide. Users can use various Internet products at will without worrying about the embarrassing situation that the traffic fee is surpassed. As long as it has the time of users, there are very variety of ways to monetize profitability in the Internet model, which can completely make up for the cost of communication traffic.
In this level, the product logic of Tencent King Card is similar to the Xiaomi ecological chain. So, do you understand the Internet thinking of China Unicom?