stainless jewelry wholesale See the first opportunity terminal as king

Melissa

November 7, 2022 at 10:21 pm

wholesale jewelry profit margins Meng Lin
The retail industry as the terminal of the industrial chain is the only way to realize the value of commodity. In the past 30 years of reform and opening up, China's retail industry has gone through the development process from small to large, from single to diversity, from tradition to modern. The proportion of retail industry in the national economy is getting heavier, and it has begun to become a leading industry that guides production and consumption. In addition, the national economic crisis is often expressed through the retail sales crisis, so the retail industry is also regarded as a barometer for national economic development.
Although the Chinese jewelry industry started late, after more than 20 years of vigorous development, it has achieved remarkable achievements, especially the jewelry retail industry, and the results are even more happy. At present, domestic jewelry retail companies account for more than 80%of the total number of jewelry companies, and the number of employees has reached about half of the total number of industry. Some companies in Shenzhen have also established retail brands. In recent years, with the intensification of market competition and the implementation of the national brand strategy, more and more jewelry retail companies have begun to attach importance to the cultivation and promotion of the brand, and a number of brands with market awareness, reputation and loyalty have emerged. Essence They have established a model of the jewelry industry with standardized operations and healthy images, and have made positive contributions to the healthy development of the industry. Nevertheless, the proportion of jewelry retail brands is still very low, and brand building has just started. The road to cultivating jewelry retail brands is "China Famous Brand" and even "World Famous Brand".
1. The current status and problems of China's jewelry retail industry
1.1 Small and medium -sized jewelry retail corporate brand construction awareness
The brand is an abstract concept, which is the perception and affirmation of consumers for corporate products. It is a comprehensive manifestation of a company's strength in market competition. Small and medium -sized jewelry retail enterprises are subjectively created and cultivated with low enthusiasm for the establishment and cultivation of independent brands due to factors such as late starting, small scale, and limited capital. Positioning does not pay attention to the development of corporate culture, so that enterprises lack internal cohesion and external competitiveness. If the decision maker does not recognize the importance of brand cultivation, a few years later will become a short -lived, and will be swallowed in the brutal competition of big fish eating small fish.
1.2 The product lacks characteristics.
In looking at China's first -line jewelry retail brands, the product homogeneity is serious. No brand's products are "unique". It is difficult to find the iconic products symbolizing a certain brand in large and small shopping malls and specialty stores. In addition, the types of these front -line jewelry retail brands are "precious metals to diamonds to pearls, color gems, popular jewelry, etc., which can be described as" everything ". Positioning, brand operation lacks characteristic performance. How can this reflect the product differences and the uniqueness of the brand? And this is the gap between us and internationally renowned brands.
1.3 Old marketing ideas, it is difficult to change traditional concepts
(1) Operation method
The traditional Chinese jewelry retail model: shopping malls, specialty stores, professional markets, in the past two years Jewelry e -commerce has developed rapidly with its unique operating methods and price advantages. "Buying jewelry online" has become a new fashion for the younger generation. Among the national jewelry retail sales, the current sales of shopping malls still account for at least 60%. This is because jewelry retail companies have low brand awareness and lack of credibility in the early stage of operation. First of all, entering the mall is an inevitable choice. After the emerging jewelry brand entered the mall, the passenger flow and reputation of the mall quickly expanded the market share, reaching the accumulation of original capital and the return of funds. But the counters are limited, which is not conducive to promoting and enhancing the brand image.
(2) Regional limitations
It some jewelry retail companies have made impressive results in certain regions and even formed regional monopolies. Local consumers do not buy foreign brands at all. Those who are complacent and happy. In fact, competition has improved, and our decision makers should take their sights and continue to develop the market in the long run, and continue to make new output, so that the company's development will grow and make the brand go longer and longer.
2. The countermeasures and suggestions of the decisive battle terminal
2.1 do a good job of market research. A comprehensive business model and important cutting -edge of competitive consumer groups with peers. It integrates the cultural identity of the brand to each part, including the quality of goods, display methods, matching methods, price structures, service methods, fashion concepts, etc., and this identity must be based on a full communication of knowing one another. Consumers' consumption psychology may affect them. Before investing or new products, jewelry retail companies should do detailed market research, study consumer consumption psychology, investigate consumption situation in different regions, and then formulate effective marketing Strategy and implementation, this is the way of winning the jewelry retail terminal.
2.2 Establish a target customer base to meet the needs of different consumers
The wedding jewelry market in recent years has been hot. Buying diamond rings has become a compulsory course for every newcomer to go to the red carpet. Some companies see After accurate this market, accurate positioning, segment the market, for people with different income, design products and prices, take the initiative to attack, and received good sales performance. Lu Huiquan, Chief Executive Officer of Cartier Far East, said that Cartier's Winning is: "Continuously digging new consumption potential, followed and guided customers' needs, and at the same time spare no effort to expand channels to stabilize the foundation of the market." It is precisely the importance of establishing the target customer base, so as to find the market positioning of the product, and use specific groups as the sales target to form a stable source of customers. This is one of them. Secondly, improve the grade of goods and pay attention to the development of high -end customers.
In the results of the latest data of the World Luxury Association, as of now, the total consumption of Chinese luxury goods has increased from US $ 8.6 billion in January 2009 to $ 9.4 billion, with a global share of 27.5%. Experts predict the next five In the year, China will occupy the first place in global luxury consumption. China's high -end customers have a huge potential, and the Chinese jewelry brand lacks real luxury brands. This market has long been occupied by foreign luxury brands. If corporate decision makers can see the opportunity, set up a V IP consumption zone, take the initiative to seize business opportunities. "Customers are God". This familiar word is actually a magic weapon for business victory. Whether it is a brand or marketing, there is only one purpose, that is, to attract consumers to buy products. Recognize the brand, but this inertia will also change with the background of the times. When your product can no longer meet the deeper needs of "God", you will no longer get the care of "God", and at the same time, you will lose it. market.
2.3 is constantly pushing out, increasing the added value of the product
The value of jewelry products consists of material value and added value. The added value is largely determined by the market and consumers, such as the same texture. Jade ingredients, carved craftsmanship and cultural significance are different, and the value will be huge. Increasing the added value of the product must first pay attention to brand building, and the value of the brand is inestimable. Secondly, there must be advanced, unique, unique, keeping up with the trend of the times. Once upon a time, the sales of gold jewelry have been depending on the pricing method. Today, this tradition has been broken, and the value of gold jewelry with exquisite design and novel styles has far exceeded the value of gold itself.
The changes in the era, our consumer groups are also changing and growing. Today's post -80s and post -90s are a generation who likes to change, excitement, and novel lifestyles. They are open -minded and are willing to try new things. The rational cognitive outlook, but more based on the perceptual emotional attitude of "like" or "dislike". What they pursue is a feeling or added value that products or services can provide. Therefore, we must continue to innovate in product design and packaging, and constantly give new consumer concepts. Only in this way can they attract their attention. Undoubtedly, this is another severe challenge to the jewelry brand. The successful case of Swarovski in the Chinese market proves this well. Therefore, the focus of communication and communication is to experience products and brand value, including displaying the symbol of identity or class, beauty feelings, fashion and pioneers, fun and fun, trend or popularity, and so on. It can meet these needs to be sought after by new human beings. We come to a conclusion, that is, to do a good job of retail now, we must seize the consumption dynamics of young generations.
2009 Mid -National Jewelry and Jade Shou Jie Jie
The domestic retail market also has huge potential to dig -2009 national jewelry consumption is about 220 billion yuan, and per capita consumption is less than 200 yuan. We are facing a turning point, and the future jewelry industry is about to enter a brand new stage. It is believed that in the near future, China's jewelry retail brands will also appear internationally renowned brands comparable to Cartier and Tiffany.

1 thought on “stainless jewelry wholesale See the first opportunity terminal as king”

Melissa
November 7, 2022 at 10:21 pm

wholesale jewelry profit margins Meng Lin
The retail industry as the terminal of the industrial chain is the only way to realize the value of commodity. In the past 30 years of reform and opening up, China's retail industry has gone through the development process from small to large, from single to diversity, from tradition to modern. The proportion of retail industry in the national economy is getting heavier, and it has begun to become a leading industry that guides production and consumption. In addition, the national economic crisis is often expressed through the retail sales crisis, so the retail industry is also regarded as a barometer for national economic development.
Although the Chinese jewelry industry started late, after more than 20 years of vigorous development, it has achieved remarkable achievements, especially the jewelry retail industry, and the results are even more happy. At present, domestic jewelry retail companies account for more than 80%of the total number of jewelry companies, and the number of employees has reached about half of the total number of industry. Some companies in Shenzhen have also established retail brands. In recent years, with the intensification of market competition and the implementation of the national brand strategy, more and more jewelry retail companies have begun to attach importance to the cultivation and promotion of the brand, and a number of brands with market awareness, reputation and loyalty have emerged. Essence They have established a model of the jewelry industry with standardized operations and healthy images, and have made positive contributions to the healthy development of the industry. Nevertheless, the proportion of jewelry retail brands is still very low, and brand building has just started. The road to cultivating jewelry retail brands is "China Famous Brand" and even "World Famous Brand".
1. The current status and problems of China's jewelry retail industry
1.1 Small and medium -sized jewelry retail corporate brand construction awareness
The brand is an abstract concept, which is the perception and affirmation of consumers for corporate products. It is a comprehensive manifestation of a company's strength in market competition. Small and medium -sized jewelry retail enterprises are subjectively created and cultivated with low enthusiasm for the establishment and cultivation of independent brands due to factors such as late starting, small scale, and limited capital. Positioning does not pay attention to the development of corporate culture, so that enterprises lack internal cohesion and external competitiveness. If the decision maker does not recognize the importance of brand cultivation, a few years later will become a short -lived, and will be swallowed in the brutal competition of big fish eating small fish.
1.2 The product lacks characteristics.
In looking at China's first -line jewelry retail brands, the product homogeneity is serious. No brand's products are "unique". It is difficult to find the iconic products symbolizing a certain brand in large and small shopping malls and specialty stores. In addition, the types of these front -line jewelry retail brands are "precious metals to diamonds to pearls, color gems, popular jewelry, etc., which can be described as" everything ". Positioning, brand operation lacks characteristic performance. How can this reflect the product differences and the uniqueness of the brand? And this is the gap between us and internationally renowned brands.
1.3 Old marketing ideas, it is difficult to change traditional concepts
(1) Operation method
The traditional Chinese jewelry retail model: shopping malls, specialty stores, professional markets, in the past two years Jewelry e -commerce has developed rapidly with its unique operating methods and price advantages. "Buying jewelry online" has become a new fashion for the younger generation. Among the national jewelry retail sales, the current sales of shopping malls still account for at least 60%. This is because jewelry retail companies have low brand awareness and lack of credibility in the early stage of operation. First of all, entering the mall is an inevitable choice. After the emerging jewelry brand entered the mall, the passenger flow and reputation of the mall quickly expanded the market share, reaching the accumulation of original capital and the return of funds. But the counters are limited, which is not conducive to promoting and enhancing the brand image.
(2) Regional limitations
It some jewelry retail companies have made impressive results in certain regions and even formed regional monopolies. Local consumers do not buy foreign brands at all. Those who are complacent and happy. In fact, competition has improved, and our decision makers should take their sights and continue to develop the market in the long run, and continue to make new output, so that the company's development will grow and make the brand go longer and longer.
2. The countermeasures and suggestions of the decisive battle terminal
2.1 do a good job of market research. A comprehensive business model and important cutting -edge of competitive consumer groups with peers. It integrates the cultural identity of the brand to each part, including the quality of goods, display methods, matching methods, price structures, service methods, fashion concepts, etc., and this identity must be based on a full communication of knowing one another. Consumers' consumption psychology may affect them. Before investing or new products, jewelry retail companies should do detailed market research, study consumer consumption psychology, investigate consumption situation in different regions, and then formulate effective marketing Strategy and implementation, this is the way of winning the jewelry retail terminal.
2.2 Establish a target customer base to meet the needs of different consumers
The wedding jewelry market in recent years has been hot. Buying diamond rings has become a compulsory course for every newcomer to go to the red carpet. Some companies see After accurate this market, accurate positioning, segment the market, for people with different income, design products and prices, take the initiative to attack, and received good sales performance. Lu Huiquan, Chief Executive Officer of Cartier Far East, said that Cartier's Winning is: "Continuously digging new consumption potential, followed and guided customers' needs, and at the same time spare no effort to expand channels to stabilize the foundation of the market." It is precisely the importance of establishing the target customer base, so as to find the market positioning of the product, and use specific groups as the sales target to form a stable source of customers. This is one of them. Secondly, improve the grade of goods and pay attention to the development of high -end customers.
In the results of the latest data of the World Luxury Association, as of now, the total consumption of Chinese luxury goods has increased from US $ 8.6 billion in January 2009 to $ 9.4 billion, with a global share of 27.5%. Experts predict the next five In the year, China will occupy the first place in global luxury consumption. China's high -end customers have a huge potential, and the Chinese jewelry brand lacks real luxury brands. This market has long been occupied by foreign luxury brands. If corporate decision makers can see the opportunity, set up a V IP consumption zone, take the initiative to seize business opportunities. "Customers are God". This familiar word is actually a magic weapon for business victory. Whether it is a brand or marketing, there is only one purpose, that is, to attract consumers to buy products. Recognize the brand, but this inertia will also change with the background of the times. When your product can no longer meet the deeper needs of "God", you will no longer get the care of "God", and at the same time, you will lose it. market.
2.3 is constantly pushing out, increasing the added value of the product
The value of jewelry products consists of material value and added value. The added value is largely determined by the market and consumers, such as the same texture. Jade ingredients, carved craftsmanship and cultural significance are different, and the value will be huge. Increasing the added value of the product must first pay attention to brand building, and the value of the brand is inestimable. Secondly, there must be advanced, unique, unique, keeping up with the trend of the times. Once upon a time, the sales of gold jewelry have been depending on the pricing method. Today, this tradition has been broken, and the value of gold jewelry with exquisite design and novel styles has far exceeded the value of gold itself.
The changes in the era, our consumer groups are also changing and growing. Today's post -80s and post -90s are a generation who likes to change, excitement, and novel lifestyles. They are open -minded and are willing to try new things. The rational cognitive outlook, but more based on the perceptual emotional attitude of "like" or "dislike". What they pursue is a feeling or added value that products or services can provide. Therefore, we must continue to innovate in product design and packaging, and constantly give new consumer concepts. Only in this way can they attract their attention. Undoubtedly, this is another severe challenge to the jewelry brand. The successful case of Swarovski in the Chinese market proves this well. Therefore, the focus of communication and communication is to experience products and brand value, including displaying the symbol of identity or class, beauty feelings, fashion and pioneers, fun and fun, trend or popularity, and so on. It can meet these needs to be sought after by new human beings. We come to a conclusion, that is, to do a good job of retail now, we must seize the consumption dynamics of young generations.
2009 Mid -National Jewelry and Jade Shou Jie Jie
The domestic retail market also has huge potential to dig -2009 national jewelry consumption is about 220 billion yuan, and per capita consumption is less than 200 yuan. We are facing a turning point, and the future jewelry industry is about to enter a brand new stage. It is believed that in the near future, China's jewelry retail brands will also appear internationally renowned brands comparable to Cartier and Tiffany.

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